The message in 1979 was “Compare the records. You’re better off with the NDP”. Once again, the party fought on its 1972-75 successful reforms and this time the vote was the highest ever: 46%, a major breakthrough in levels of support. But it wasn’t quite enough to win. Bill Bennett and the Socreds ran on the usual anti-socialist rhetoric and a new gimmick. They combined provincial crown assets amassed by the NDP into the BC Resources Investment Corporation – BCRIC – and then gave every BC adult five free shares. Today those assets are no longer in public hands and the free shares are worthless. But the scheme was a dominant feature of the 1979 campaign: peoples’ capitalism vs socialism. And Social Credit just managed to pull it off with 48% of the vote, winning five more seats than the NDP.